As yeah see I am not going to post only my thoughts about films and series on this site, I will also going to dip into recent hot topics that have a valid discussion point! This time I was thinking about what I can do this week and James Cameron throw the perfect pass to me with his interview about the Battleship movie. Certainly he has been outspoken with critic about Hollywood and the writers of Hollywood, but this topic is certainly a great start for a discussion because it is not only real in the movie-genre, but also in the TV production.
So does James Cameron has a point by saying pretty much all the writers are uncreative and are just trying to jump on a brand-bandwaggon to get the best paycheck out of it?
Cameron received a lot of bad buzz about his recent comments but everyone gotta admit, that he is certainly nailing a crucial point with his comments. Most of the ideas and most of the films are trying to be branded to get a certain kind of appeal to a solid, preexisting fanbase. With that kind of fanbase you get automatically a few persons motivated to see the film. I am not sure if the Battleship-brand is strong enough to carry such a project but other films are doing it to!
It has come to a point were we are getting TONS and TONS of releases that already exist as a brand out there, the most recent examples for that are Harry Potter and of course The Green Hornet (maybe not a real huge fanbase existing there!). So you release a film and in the case of Harry Potter you do not even have to really put huge efforts into your marketing , just because Harry Potter is already out there and a existing BRAND. So it´s just like you host a sport event and you automatically sale tickets because each team has a fanbase...thats what it is in sport but for movies it should be about stories, innovations and certainly new characters.
I don´t mind seeing books or so out there but it really hits a point were it´s just ridiculous. I mean books have been there all the way, and every film essentially is based on a book or a play, but it has come to a point were Hollywood is doing adoptions of not even really successful games. I have heard that there is going to be a film about the Madden Course of EA...really? Thats what we are going to look forward down the stretch? I am a huge Football-Fan but enough is enough! What happend to bright ideas, that took over an existing story like Romeo and Juliette and adopted it into a fresh look like you have seen it in Shakespear in Love? That was a original idea! I mean there are always going to be fresh ideas out of the minds of bright young or even established writers and producers and directors like Tarrantino, but I can see a LOT of comic adoptions and game adoptions down the stretch. The past has shown us that those type of films are not really working...Far Cry sucked, Max Payne had a good cast but still couldn´t deliver so why go on with that?
Why don´t try to elevate NEW movies up so that they can have a chance to become a NEW BRAND? Like Toy Story did? The first movie hits theaters and it is awesome...a fan base is forming and a whole brand is emerging with merchandise and great, really GREAT sequels to the existing movie! It was a fresh idea, great delivering and now its out there as an own brand!
Thats the kind of stories Hollywood needs! Not just go out search for something that worked as a book, as a videogame, as a boardgame, as a comic or as a theatrical play...invent something new and get a set of new fresh ideas in it! Thats the kind of things that seperates average writers from genius writers! And thats the way it should go in Hollywood!
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